# Star Community

## Charting a Course to Celestial Ownership through <mark style="color:yellow;">Community and Web2 Market Reach</mark>

> Ad Astrium charts a course to a new frontier of celestial ownership, first building a thriving CNFT community and then attracting the wider Web2 audience. \
> \
> With this goal in sight, we set our North Star towards a new era of global recognition through social voting and love of art, tech, stars, and community.

<figure><img src="https://2342063645-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FTmezP4cb1TyIwAyJRroI%2Fuploads%2FsmMRtErYCbDFlFtFXHS2%2FSpecial%20BG5%20(4).png?alt=media&#x26;token=33496609-b8e0-4288-aea7-5eb4463e202c" alt=""><figcaption></figcaption></figure>

## It Starts by Cultivating our <mark style="color:yellow;">Core Community</mark>

> Ad Astrium's core strength lies in its growing community of CNFT enthusiasts who believe in the brand and its vision. As the team develops cutting-edge technology and the Web2 product, it is crucial to continuously nurture this community and keep its members engaged and incentivized to ensure their motivations align with the project's goals.\
> \
> The main tool to enable this will be [the-stardust-system](https://adastrium.gitbook.io/ad-astrium-whitepaper/nft-collections/the-stardust-system "mention").

## And Explodes by Attracting a Diverse <mark style="color:yellow;">Web2 Audience</mark>

> When the time comes to expand, the strong foundation of the core community will make it seamless to welcome and integrate new members from the Web2 audience, with a focus on younger demographics. Ad Astrium aims to captivate this audience through its innovative art and technology, and integrate them into the strong, fun, and supportive community that has been built by our early CNFT believers.

## Building a <mark style="color:yellow;">Belief-Driven Community:</mark> Engaging, incentivizing, and aligning motivations for trustless success.

> Ad Astrium's success depends on building a large and thriving community of believers who act as investors, consumers, and ambassadors. The community's belief in the vision will drive Ad Astrium's Unique Selling Proposition, and the team's priorities must be to foster trust, align motivations, and maintain authenticity and good faith in all engagement and incentives to ensure a close and trustless relationship with the community.


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